The presence of major players such as Lulu Hypermarket, Al Othaim Markets, or Citi Hypermarkets at VIS 2025 sends a clear signal: Vietnamese goods are in the sights of the region’s largest distribution systems. They expect not only Halal-compliant agricultural and food products, but also consumer goods with refined, sustainable design. With supermarket networks spanning the GCC, these corporations require suppliers with stable capacity, consistent quality, and quick responsiveness – factors that an increasing number of Vietnamese enterprises have proven after years of integration.

The Middle Eastern market is inherently strict about Halal standards and traceability, yet this very standardization drives Vietnamese businesses to elevate processes, thereby unlocking opportunities in other markets with similar requirements. VIS 2025 is therefore not only a meeting ground, but also a stepping stone for Vietnamese products to reach long-term contracts and establish a foothold in the supply chain of this high-potential region.

Opportunity to Expand into Latin America
Alongside the Middle East, the Latin American region – stretching from Mexico to Argentina – is also witnessing a strong wave of interest in Vietnamese goods. The region’s GDP reaches around USD 6.5 trillion, annual import demand is nearly USD 1.5 trillion, while bilateral trade relations with Vietnam continue to be strengthened. Big names from Brazil, Mexico, Venezuela, Chile… have confirmed their presence at VIS 2025.

For Brazil, the largest economy in South America, VIS 2025 is an opportunity to expand imports of rice, pangasius, tuna, coffee, spices, and various processed products. Mexico, with massive retail systems like Coppel, is seeking clothing, footwear, and household items to supply thousands of stores nationwide. Venezuelan enterprises, despite financial challenges, are traveling halfway across the globe to source food, textiles, and industrial machinery. From Chile, dynamic e-commerce platforms like Onloop are looking to add metal furniture, household items, and stationery, showing highly diverse demand.

A key advantage for Vietnamese businesses is that import standards in many Latin American countries are not overly strict, while Vietnamese brands have already earned a certain reputation thanks to competitive pricing and significantly improved quality. VIS 2025, with its extensive networking platform, will become the ideal meeting place to foster contract signings, paving the way for Vietnamese goods to capture new market share in this continent of over 670 million people.

Positive Signals from the U.S. Market
Despite ongoing fluctuations in global trade, American businesses’ interest in VIS 2025 remains undiminished. A delegation from Oregon and Texas, comprising numerous importers, distributors, and logistics providers, has planned to work directly with Vietnamese suppliers right on the exhibition floor. Their goal is to source “Made in Vietnam” products to shorten logistics chains, cut costs, and accelerate product placement on U.S. store shelves.

The VIS 2025 agenda for the U.S. delegations goes beyond booth visits, focusing on detailed discussions: quality standards, traceability processes, ESG compliance, and sustainable procurement strategies. Many businesses have expressed readiness to sign memoranda of understanding on the spot if suitable partners meeting their requirements are found.

The presence of Port Houston – a strategic gateway to the U.S. South – underscores expectations for direct shipping routes from Vietnam, reducing intermediaries and lowering costs. Amid growing post-pandemic demand for supply chain diversification, Vietnam’s flexible manufacturing capacity and competitive costs stand out as clear advantages. VIS 2025 is thus seen as a “transit hub” helping Vietnamese goods reach U.S. shelves faster and more sustainably.

Deepening Cooperation with India
VIS 2025 is not only attracting distant markets but also drawing strong interest from India – a rising economy with an impressive growth rate. Mr. Ajoykaant Ruia, Chairman of the India–Vietnam Chamber of Commerce and Industry (IVCCI), affirms that the two countries share significant economic complementarity: Vietnam excels in electronics, garments, footwear, and agricultural products, while India leads in information technology, pharmaceuticals, textiles, and engineering.

Founded in 1990, IVCCI has spent over three decades acting as a bilateral trade bridge, assisting businesses of both nations in finding partners, organizing trade missions, and providing investment consulting. At VIS 2025, IVCCI will focus on four key sectors: food and export support solutions, household goods – interior and exterior décor, consumer goods – lifestyle, and food & beverages. The Indian delegation hopes the event will pave the way for long-term cooperation projects rather than stopping at short-term transactions.

India’s “Act East” policy, combined with Vietnam’s integration-oriented strategy, creates a “dual leverage” that enables strong synergy between the two economies. VIS 2025 thus becomes a venue where joint venture ideas, investment in processing technologies, and bilateral supply chain development can be substantively discussed.

From Trade Fair to Connected Ecosystem
What gives VIS 2025 lasting value lies not only in face-to-face meetings but also in its orientation toward building a connected ecosystem beyond the exhibition. A parallel digital platform allows online booths to maintain visibility, store data, analyze customer behavior, and extend reach beyond the three-day event. Vietnamese businesses can continue to showcase products, update information, and nurture client relationships through the digital channel, increasing the chance of securing long-term contracts.

For the Ministry of Industry and Trade, VIS 2025 is a key link in the strategy to integrate Vietnamese goods deeply into global value chains, affirming the country’s reputation as a reliable manufacturing hub in the region. The event goes beyond trade promotion, contributing to raising production standards, driving businesses to apply technology, improve traceability, and aim for sustainable development.

As the world undergoes profound shifts and global supply chains are restructured, initiatives like VIS 2025 carry strategic significance. Bringing together the Middle East, Latin America, the United States, India, and many other markets in one space helps Vietnamese enterprises gain deeper insights into diverse demand, refine products, and align with international standards. It is also a stage where Vietnam demonstrates proactivity—not merely waiting for orders, but actively forging partner networks, enhancing competitiveness, and promoting the nation’s image.

VIS 2025 is therefore more than a trade fair; it is a milestone affirming Vietnam’s position on the global supply map. Amid international trade fluctuations, the ability to organize a multicontinental, multisectoral networking platform reflects the maturity of the economy and the long-term vision of policymakers. With the support of the business community and enabling technology, VIS 2025 promises to be a launchpad for Vietnamese goods to expand globally, contributing to building the national brand “Vietnam – A Trusted Partner, A Sustainable Supply Source.”

ITE HCMC 2025 – The Gateway Connecting Vietnam’s Tourism to the World